Martin Luther King Jr. Day of Service

2018 Marketing Toolkit

Use these tips and resources to spread the word about MLK Day of Service! Don't forget to follow us on Facebook and Twitter to stay up-to-date on all of our latest news and content.

The Basics

 

Hashtags and Handles

 

Sample Social Media Messages

Twitter:

Want to be part of the people-powered change movement? Make #MLKDay a day “on,” not a day off: http://bit.ly/polmlk

On Jan. 15, join millions of Americans who are uniting in service in memory of Dr. King: http://bit.ly/polmlk #MLKDay

50 years after his death, millions of Americans will honor the legacy of Dr. King through service in communities nationwide. Get involved to make a difference in your community on #MLKDay: http://bit.ly/polmlk

#MLKDay is the country’s largest day of service, with millions of volunteers in communities nationwide. Find a service opportunity near you: http://bit.ly/polmlk

Bring together people from diverse backgrounds to spark conversation and idea sharing, and inspire change. Host a Sunday Supper on #MLKDay: http://bit.ly/polsundaysuppers

On #MLKDay, host a Sunday Supper to bring friends and neighbors together to share a meal, discuss issues affecting your community, and inspire service: http://bit.ly/polsundaysuppers

 

Facebook:

Want to be part of the people-powered change movement? Join the millions of Americans who will unite in service on MLK Day, making it a day “on” instead of a day off.
LINK: www.pointsoflight.org/mlkday

On Jan. 15, millions of people across the country will unite in service in memory of Dr. Martin Luther King Jr., giving life to his dream of neighbors working together toward a better America:
LINK: www.pointsoflight.org/mlkday

50 years after his death, millions of Americans will come together on MLK Day to honor the legacy of Dr. King through service in communities nationwide. Find out how you can get involved to make a difference in your community:
LINK: www.pointsoflight.org/mlkday

Honor the legacy of Dr. Martin Luther King Jr. by bringing friends and neighbors together for a Sunday Supper, to share a meal, discuss issues that affect your community, and inspire acts of service.
LINK: www.pointsoflight.org/sundaysupper

 

Instagram:

Want to be part of the people-powered change movement? Join the millions of Americans who will unite in service on #MLKDay, making it a day “on” instead of a day off.

50 years after his death, millions of Americans will come together on #MLKDay to honor the legacy of Dr. King through service in communities nationwide. Find out how you can get involved to make a difference in your community at www.pointsoflight.org/mlkday.

On Jan. 15, millions of people across the country will unite in service in memory of Dr. Martin Luther King, Jr., giving life to his dream of neighbors working together toward a better America. How will you serve? Find out how to get involved at www.pointsoflight.org/mlkday. #MLKDay

Honor the legacy of Dr. Martin Luther King Jr. by bringing friends and neighbors together for a Sunday Supper, to share a meal, discuss issues that affect your community, and inspire acts of service. Learn more at www.pointsoflight.org/sundaysupper. #MLKDay

 

Shareable Social Media Graphics

Web and Banner Graphics

 

Sample Press Release

Please customize this press release for your specific needs (e.g., service project vs. Sunday Supper) and distribute to local media to build awareness and participation in your event. (.doc)

INSERT ORGANIZATION LOGO HERE


SAMPLE HEADLINE: ORGANIZATION NAME Announces Service Activities for 2018 Dr. Martin Luther King Jr. Day of Service

SAMPLE HEADLINE: ORGANIZATION NAME Announces Plans to Host Sunday Supper to celebrate Dr. Martin Luther King Jr. Day of Service


SAMPLE SUBHEAD: Local Community Encouraged to Volunteer on MLK Day

SAMPLE SUBHEAD: Share a Meal and Great Conversation About Issues Impacting Your Community


CITY/STATE, MONTH DAY – ORGANIZATION NAME, ORGANIZATION DESCRIPTION, today announced plans to celebrate Martin Luther King Jr. Day on Jan. 15 by hosting [INSERT PROJECT OR SUNDAY SUPPER DESCRIPTION]. MLK Day marks the beginning of the service year as millions of individuals will honor the memory of Dr. King by contributing their time, talent, voice and money to improve their communities. ORGANIZATION NAME is joining Points of Light and the Corporation for National and Community Service to engage more than 90,000 individuals in acts of service through 1,575 service projects and civic dialogue events in more than 50 communities.


INSERT SERVICE PROGRAM OVERVIEW HERE:
WHAT IS TAKING PLACE?
WHERE IS IT HAPPENING?
WHO IS PARTICIPATING?
WHAT IS THE IMPACT?


“INSERT ORGANIZATIONAL QUOTE HERE RE: SERVICE PROJECT AND WHY IT IS IMPORTANT TO THE COMMUNITY ON MLK DAY.”


INSERT PROGRAM DETAILS HERE:
HOW CAN LOCAL VOLUNTEERS LEARN MORE OR GET INVOLVED


Dr. King once said, “Everybody can be great...because anybody can serve. You don’t have to have a college degree to serve. You don’t have to make your subject and verb agree to serve. You only need a heart full of grace. A soul generated by love.” Dr. King’s message and his work left a mark on many aspects of our society and resonate today just ast much as they did 50 years ago.

“Each year, we celebrate Dr. Martin Luther King Jr.'s life on his birthday through a national day of service. This year, we are also marking the 50th anniversary of his death and, in doing so, we are calling on everyone to ignite their passion to serve our communities and redouble our efforts to make his dream of a better world a reality,” said Natalye Paquin, CEO of Points of Light.

INSERT HISTORY INFO FROM TALKING POINTS

About INSERT ORGANIZATION NAME

INSERT ORGANIZATION BOILERPLATE INFORMATION

About Points of Light

Points of Light – the world’s largest organization dedicated to volunteer service – mobilizes millions of people to take action that is changing the world. Through affiliates in 250 cities and partnerships with thousands of nonprofits and corporations, Points of Light engages 4 million volunteers in 30 million hours of service each year. We bring the power of people to bear where it’s needed most. For more information, visit www.pointsoflight.org.

About the Corporation for National and Community Service

The Corporation for National and Community Service, a federal agency, provides strong support, expertise, and trained and dedicated volunteers to help communities to prepare for, mitigate, respond, and recover from natural and man-made disasters. From forest fires and floods, to hurricanes and tornadoes, to terror attacks and oil spills, participants in CNCS programs have provided critical support to millions of Americans affected by disasters since 1994. CNCS engages millions of Americans in service through its AmeriCorps, Senior Corps, Social Innovation Fund, and Volunteer Generation Fund programs, and leads the President's national call to service initiative, United We Serve. For more information, visit www.nationalservice.gov.

 

Sample Media Advisory

Please customize this media advisory for your specific needs (e.g., service project vs. Sunday Supper) and distribute to local media at least one day prior to you event (and up to one week prior) to build awareness and invite coverage of your event. (.doc)

INSERT ORGANIZATION LOGO HERE

***MEDIA ALERT FOR MLK DAY***


SAMPLE HEADLINE: Honoring the 50th Anniversary of Dr. Martin Luther King Jr.'s death on MLK Day with Park Restoration Project

SAMPLE HEADLINE: Honoring the 50th Anniversary of Dr. Martin Luther King Jr.'s death on MLK Day and Share Community Ideas at Sunday Supper


SAMPLE SUBHEAD: More than 200 Volunteers Expected at Piedmont Park to Pick-up Trash, Plant Trees, Install New Playground Equipment

SAMPLE SUBHEAD: Share a Meal and Great Conversation with Your Local Community and Communities Around the Country


What: SAMPLE TEXT: More than 200 volunteers from surrounding neighborhoods including local dignitaries, teen service leaders and elementary school children will work together to beautify Piedmont Park in Midtown Atlanta.

What: SAMPLE TEXT: Atlanta invites members of the community to celebrate the legacy of Dr. Martin Luther King Jr. with Sunday Supper. People from diverse backgrounds spanning metro Atlanta and the surrounding area will come together to watch a documentary film, share a meal and discuss issues that affect their community.


Why: SAMPLE TEXT: This year, on the 50th anniversary of Dr. King’s death, Points of Light, in partnership with the Corporation for National and Community Service, will create new and meaningful ways to harness the passion of our nation’s citizens in honoring the memory and promoting the vision of Dr. King. Hundreds of thousands of Americans will come together on MLK Day, Jan. 15, 2018, in a day of service and dialogue to honor the memory of Dr. King. Projects range from school makeovers, to feeding homeless families to city-wide parades and more.


When: SAMPLE TEXT: Jan. 15, 2018, 9 a.m. – 2 p.m.


Where: SAMPLE TEXT: Piedmont Park, Atlanta, Georgia


Who: SAMPLE TEXT: Volunteers will be joined by local residents, community leaders, teen service leaders as well as an Atlanta spokesperson.


For more information regarding MLK Day events, please visit [insert your website] or www.pointsoflight.org/mlkday.

INSERT ORGANIZATION CONTACT INFORMATION HERE (NAME, PHONE, EMAIL)

 

 

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