What's Working: Effective Employee Volunteering in Asia

A Framework for Corporate Volunteer Leaders

As consumer and employee engagement trends are supporting the rise of corporate social responsibility in Asia, Points of Light has published a report featuring a framework for employee volunteering in the region.

This report showcases examples of what is working for more than 25 global and regional brands in nine countries, illustrating seven practices of effect employee volunteering.

Ritz Carlton 
Through the Ritz-Carlton's global youth engagement program, Succeed Through Service, it is equipping and inspiring underprivileged youth to imagine their futures in Asia and around the world.

Executive Summary

With growing dialogue around purpose in the workplace and the increasing number of community-minded brands in the market, consumer and employee engagement trends in the United States are fueling the rise of corporate citizenship. Similar trends are also emerging in Asia. In fact, across Asia, the public increasingly believes that doing good should be part of a brand’s DNA. Regional leaders are also aware that employees are more motivated to perform when they see their company engaged in societal issues, according to Edelman’s 2016 Trust Barometer.

Across Asia, the public increasingly believes that doing good should be a part of a brand’s DNA. This is especially true in China, India and Singapore. 2016 Edelman Earned Brand Study
Employees of companies with purpose are 20% more likely to be “motivated to perform,” “committed to achieving company strategy,” and “confident in the future of the company.” 2016 Edelman Trust Barometer

To address these trends, Points of Light has published a new report featuring a framework that corporate volunteer leaders can use to build effective employee volunteer programs in Asia, highlighting examples of what’s working for more than 25 global and regional brands. Unique in the market, this report harnesses the insights of our corporate partners and global network of innovative volunteer organizations across nine countries, and showcases a wealth of practitioner insights on critical elements needed to start and scale employee volunteering in Asia. These elements include getting employees in local offices excited about service, celebrating success, equipping and empowering volunteer leaders, and more.

Featuring insights and examples from:
  • CLSA
  • Cognizant
  • Convergys
  • Credit Suisse
  • Dell
  • Do Something Good
  • Edelman
  • Godrej
  • Groupon
  • GSK
  • Hands On Manila
  • HandsOn China
  • HandsOn Hong Kong
  • HandsOn Korea
  • HandsOn Tokyo
  • Hilton Worldwide
  • Indorelawan
  • iVolunteer
  • Li & Fung
  • Macquarie
  • McKinsey
  • MilliporeSigma
  • Mitsubishi
  • National Volunteer & Philanthropy Centre (NVPC)
  • Nielsen
  • Nomura
  • PwC
  • Samsung Group
  • Singapore Power
  • State Street
  • Tata Sustainability Group
  • The Ritz Carlton
  • Tien Wah Press
  • Toyota Motor Company
  • Wells Fargo
In 2016, MilliporeSigma mobilized thousands of volunteers around the world to spark curiosity in science through Curiosity Labs. Here, volunteers teach students in Sichuan Province about potable water and how to build water filters.

The Seven Practices

This report features the following seven practice areas, which Points of Light has found are foundational to building effective employee volunteer programs.

The Plan

Identify your social, employee and business goals for volunteering.


Harness employee passions and skills, and adopt the right incentives, programs, and policies to create a culture of service.


Secure buy-in and empower leaders at all levels of your organization.


Cultivate strategic, high-impact partnerships with government, private and NGO partners.

Employee Engagement

Inspire enthusiasm, support and stewardship for volunteering to drive employee engagement.


Evaluate business and social impact.

Success and Growth

Recognize and celebrate success and continually improve your program.


Applying the Effective Practices

If you would like to learn more about the report or its findings, please contact Points of Light at corporateinstitute@pointsoflight.org or a member of our Asia Network near you.


Tata volunteers promote sports for development by teaching youth to box in Jamshedpur.
Ritz-Carlton volunteers and students interact during “The Power of Teamwork” lesson in Bangalore, India, as part of the company’s Succeed Through Service volunteer program.