As consumer and employee engagement trends are supporting the rise of corporate social responsibility in Asia, Points of Light has published a report featuring a framework for employee volunteering in the region.
This report showcases examples of what is working for more than 25 global and regional brands in nine countries, illustrating seven practices of effect employee volunteering.
With growing dialogue around purpose in the workplace and the increasing number of community-minded brands in the market, consumer and employee engagement trends in the United States are fueling the rise of corporate citizenship. Similar trends are also emerging in Asia. In fact, across Asia, the public increasingly believes that doing good should be part of a brand’s DNA. Regional leaders are also aware that employees are more motivated to perform when they see their company engaged in societal issues, according to Edelman’s 2016 Trust Barometer.
Across Asia, the public increasingly believes that doing good should be a part of a brand’s DNA. This is especially true in China, India and Singapore. 2016 Edelman Earned Brand Study
Employees of companies with purpose are 20% more likely to be “motivated to perform,” “committed to achieving company strategy,” and “confident in the future of the company.” 2016 Edelman Trust Barometer
To address these trends, Points of Light has published a new report featuring a framework that corporate volunteer leaders can use to build effective employee volunteer programs in Asia, highlighting examples of what’s working for more than 25 global and regional brands. Unique in the market, this report harnesses the insights of our corporate partners and global network of innovative volunteer organizations across nine countries, and showcases a wealth of practitioner insights on critical elements needed to start and scale employee volunteering in Asia. These elements include getting employees in local offices excited about service, celebrating success, equipping and empowering volunteer leaders, and more.
This report features the following seven practice areas, which Points of Light has found are foundational to building effective employee volunteer programs.
Identify your social, employee and business goals for volunteering.
Harness employee passions and skills, and adopt the right incentives, programs, and policies to create a culture of service.
Secure buy-in and empower leaders at all levels of your organization.
Cultivate strategic, high-impact partnerships with government, private and NGO partners.
Inspire enthusiasm, support and stewardship for volunteering to drive employee engagement.
Evaluate business and social impact.
Recognize and celebrate success and continually improve your program.