Civic 50 companies are evolving from being supporters to engaging as stewards of social causes. Instead of confining themselves to writing checks or piggybacking off of nonprofit work, Civic 50 companies are involving themselves in all aspects of social causes which they champion. In 2018, 70 percent of Civic 50 companies took national leadership positions on four or more public education or policy efforts, an increase from 62 percent in 2017.
Civic 50 honorees continue to exemplify one of the core tenets of corporate citizenship: "doing well by doing good". The 2018 honorees demonstrate that integrating community engagement initiatives into business strategy can support business interests. The 2018 honorees are using community engagement to drive key business functions, including employee engagement (86 percent), marketing/PR (78 percent), diversity and inclusion (74 percent), skill development (74 percent) and stakeholder relations (56 percent)
Leading innovations for purpose at work, Civic 50 honorees have found community engagement as a meaningful and valuable investment to inspire employee changemakers and create a strong culture of giving back. 68 percent of Civic 50 companies include community engagement as a formal component of employees' performance reviews, an increase from 62 percent in 2017.
Civic 50 companies understand the importance of impact: to ensure the sustainability and success of their community engagement initiatives, Civic 50 companies are using measurement practices to not only measure quantifiable outputs, but social outcomes. Civic 50 companies are making sure to measure social outcomes as part of regularly implemented data collection. In 2018, 68 percent of Civic 50 companies collected and analyzed data on organizational grants and 42 percent did so for volunteerism.