The Civic 50 winners are public and private companies with U.S. operations and revenues of $1 billion or more, and are selected based on four dimensions of their U.S. community engagement program:
Investment: How extensively and strategically does the company apply its resources to community engagement in the United States, including employee time and skills, cash, in-kind giving and leadership?
Integration: How does the company integrate their U.S. community engagement programs into key business functions, including employee engagement, marketing/PR, diversity and inclusion, recruiting, stakeholder relations and skill-development?
Institutionalization: How does the company support community engagement in the United States through organizational policies, systems and incentives?
Impact: How does the company measure the social and business impact of their U.S. community engagement program?
The Civic 50 survey is administered by True Impact, a company specializing in helping organizations maximize and measure their social and business value, and analyzed by VeraWorks. The survey instrument consists of quantitative and multiple-choice questions that inform the Civic 50scoring process. The Civic 50 is the only survey and ranking system that exclusively measures corporate involvement in communities.